Intelligence from Austin
PR field notes for
technical leaders.
Clear frameworks for earning attention, briefing influence and protecting trust—without the jargon fog.
Positioning · 8 min
From technical story to market movement: the narrative architecture for complex technology
A practical model for turning infrastructure, software and silicon detail into a point of view that editors, analysts and buyers can repeat.
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Guide · 10 min
The newswire readiness brief: 17 checks before a technology announcement leaves review
The editorial, legal and evidence checks that separate a credible release from a costly rewrite—or a story nobody can use.
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Reputation · 7 min
The first 90 minutes: a crisis communications operating system for technology leaders
A calm, evidence-led response pattern for outages, security incidents, executive issues and fast-moving misinformation.
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